Know exactly what content earns you money
Track and analyze the performance of your travel content in one tab. Learn what’s driving your bookings, track conversion funnels, and brilliant-ify your content strategy.
Travelpayouts Content Analytics is a free feature that helps content creators earn more. It shows dynamic conversion funnels, page-level insights, unique visitors, and more – all in one intuitive dashboard. Gain actionable insights for better monetization.
Smarter analytics for travel content creators
Maximum details
Gain insight into how each page is performing.
Dynamic conversion funnels
Track how users progress from visits to bookings and pinpoint conversion drivers.
Performance insights
Analyze clicks, bookings, and performance by tool, page, or brand.
Discover which affiliate tool drove each booking.
Unique visitor counts
Move beyond impressions with precise data on unique visitors.
Two-click installation, or instant activation for existing Emerald and LinkSwitcher users.
Effortless setup
Tool-specific analytics
Why partners love Travelpayouts Content Analytics
If you already have the script installed and are using Emerald or LinkSwitcher, Content Analytics is already live in your Performance section - no additional steps required.
Already using Travelpayouts?
Get started in minutes
Start tracking real-time data to improve your monetization strategy and boost your revenue.
See your insights
Log in to Travelpayouts and add it to your site. It’s as easy as setting up Google Analytics.
Install the script
Travelpayouts has been supporting travel content creators with the tools they need to succeed for 12+ years. Unlike other affiliate networks, we don’t just show you numbers, but reveal what drives results, helping you make smarter decisions quickly – all for free. We’re deeply committed to the travel creator community and want to see you grow your revenue. That’s why Travelpayouts is with you for the long haul.
Made for creators,
loved by creators
loved by creators
With Travelpayouts Content Analytics, you’ll uncover how your content performs, grow your bookings, and take your content monetization strategy to the next level – all for free.
Ready to see what drives
your bookings?
your bookings?
FAQ
No. It can only be used on websites and blogs that support external code. Other platforms and resources are not supported.
No, it will not. The script is downloaded and executed asynchronously, meaning it will load independently of any other scripts or elements on the page and will not cause any blocking.
No, it will not have any effect on your Core Web Vitals metrics — just like Google Analytics, it runs efficiently in the background without impacting your site’s performance.
No, you don’t need to install it again. Travelpayouts uses a single script that powers all advanced features, including Content Analytics, LinkSwitcher, and Emerald. Just install it once, and you’ll have full access to everything.
No, the script is unique for each Project. If you are planning to use Content Analytics or other AI tools in multiple Projects, you need to copy scripts for each of them separately.
Please read more here.
Please read more here.
Absolutely! The Travelpayouts script works seamlessly alongside other scripts like Stay22, Mediavine, or Ezoic. Just like Google Analytics, which most websites use, it runs in the background without interfering with your existing tools, plugins, or website performance.
Yes! Travelpayouts Content Analytics is fully GDPR, CCPA, and ePrivacy compliant. It does not store or process any personal data, ensuring full privacy compliance.
No, Content Analytics does not collect or store personal data, IP addresses, or any user-identifiable information. It only provides aggregated insights to help you optimize your content.
Since Content Analytics does not collect personal data, it typically does not require a privacy policy update. However, we recommend checking with your legal advisor to ensure compliance with your local regulations.